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Orchestrator

by Warmly

Orchestrator AI SDR automatically detects high-intent website visitors, enriches them with data signals, and triggers personalized, multi-step email and LinkedIn workflows with no manual input.

AI Chatbot
Lead Nurturing
Multi-Channel Outreach

Overview

Orchestrator automates the sales process by turning anonymous website visitors into actionable prospects. It monitors site activity for ICP-fit signals (e.g., visits to pricing or demo pages), de-anonymizes accounts in real time, and enriches them using internal and third-party intent data. Upon detecting qualified activity, it automatically launches email and LinkedIn sequences, sequences follow-ups, includes ABM workflows, and routes warm leads to human reps or chat/video flows. Everything runs autonomously - no SDR needed until handoff.

Pricing

  • Free Tier: 500 de-anonymized visitors/month
  • Data Plan: $333/month (5k reveals, annual billing) or $499/month month-to-month
  • Business Plan: $19k/year (10k reveals) or $45k/year (75k reveals)
  • Enterprise Plan: Custom pricing
    Includes visitor de-anonymization, intent detection, automated email/LinkedIn outreach, enrichment, and live handoffs.

Capabilities

  • Real-time visitor intent detection using IP & behavior signals
  • Auto-identification of account stakeholders via Apollo/Demandbase/ZoomInfo or Warmly’s database
  • Automated multi-step email and LinkedIn outreach based on intent and engagement
  • Persona-level sequencing, frequency control, and content customization
  • Handoff pathways via Slack alerts, live chat, video, or CRM/sequence sync
  • Webhook support for off-platform use cases like sending videos or pushing data to Clay

Outreach Channels

  • Email
  • LinkedIn Messaging

Set Up Time & Ease

  • Fully no-code workflow builder (“Orchestrator”)
  • Configurable intent filters, contact segmentation, outreach templates
  • Rapid launch - campaigns can be live within minutes via presets and playbooks

Email Infrastructure

  • Uses customer SMTP (e.g., Gmail/Office365)
  • Warm-up engine and mailbox rotation included
  • Real-time deliverability monitoring and reputation management

Customizability

  • Filter by persona, segment, page visited, intent signal, and ICP criteria
  • Control over triggers, sequence frequency, outreach steps
  • Template customization with A/B variant support
  • Integration-ready with Slack, webhooks, CRM, and video tools

Data Quality & Sources

  • Combines first-party (website behavior), second-party, and third-party (Bombora, technographics) signals
  • Enrichment via metadata, intent, job-change, firmographics
  • Scales across funnel - targeting and personalization powered by layered data

Message Personalization Quality

  • AI-tailored messaging based on real-time visitor behavior
  • Company- and persona-specific outreach using dynamic templates
  • Contextual follow-ups escalate based on content viewed (e.g., pricing)

Operation Modes

  • Fully autonomous: runs end-to-end without manual intervention
  • Optional handoff triggers (chat/video/live) for human interaction where needed

Integrations

  • CRM platforms via webhooks
  • Slack alerts
  • Contact sourcing via Apollo, Demandbase, ZoomInfo, Warmly database
  • Video/webhook tools (e.g., Sendspark, Clay)

Customer Support

  • Email support across all plans
  • Onboarding and playbook guidance on paid tiers
  • Priority and custom SLAs for Business & Enterprise

Best For

Orchestrator is ideal for growth-oriented B2B teams that want to scale outreach instantly based on intent signals - without creating manual campaigns or missing warm leads. Perfect for companies adopting ABM or looking to automate outbound with precision.

Screenshots

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