

Agentforce
by Salesforce
AI SDR that runs outbound email and LinkedIn outreach with human-like messaging and persona control.
Overview
Agentforce offers a modular, agent-based approach to outbound sales. Each AI SDR agent operates with a defined persona and outreach goal, handling prospecting, writing messages, follow-ups, and booking meetings. What sets Agentforce apart is its emphasis on personality-driven agents - you can create multiple agents with different tones, targeting segments, or verticals. It also supports multichannel outreach, currently via email and LinkedIn. Users can customize their agents’ behavior, availability, and goals while choosing between fully autonomous operation or optional human review. Though still developing CRM integrations and broader infrastructure options, Agentforce appeals to teams that want more control than 11x.ai offers but don’t want to build their own workflows from scratch.
Pricing
- Starts at: $499/month per agent
- Pricing model: Subscription-based, charged per AI SDR
- Estimated cost per processed contact: ~$0.50–$1 depending on outreach volume
- Trial: Demo available; no free plan
Capabilities
- Prospecting
- Message writing
- Email and LinkedIn follow-ups
- Handling replies
- Booking meetings
Outreach Channels
- SMS
Set Up Time & Ease
- Guided onboarding for setup
- Create agent personas via form-based interface
- No coding required
- Setup typically completed in <1 day
Email Infrastructure
- Done-for-you email setup via their system
- No transparency or control over domains/IPs
- Cannot connect your own infrastructure (currently)
Customizability
- Customize agent tone, goals, working hours, languages
- Define targeting preferences and outreach strategy
- Assign vertical-specific playbooks
- Can upload company resources to guide messaging
Data Quality & Sources
- Uses third-party databases for lead sourcing
- Supports user-uploaded lists
- Basic enrichment included
- No visible use of lookalikes, intent signals, or lead scoring (yet)
Message Personalization Quality
- AI-generated messaging tailored per lead
- Quality depends on agent config and uploaded resources
- Not purely template-based, but may lack deep intent personalization
Operation Modes
- Runs fully autonomously by default
- Option to review/edit messages before sending
- Can toggle review mode on or off per agent
Integrations
- CRM integrations in progress (Salesforce, HubSpot planned)
- API and Zapier planned but not live
- Booking links integrate with Google Calendar or Calendly
Customer Support
- Email support and chat (standard)
- Slack-based support for top-tier users
- No dedicated account manager by default
Best For
Agentforce is best for small to mid-sized outbound teams or agencies who want AI agents that feel more like SDR extensions than total black boxes. It strikes a balance between automation and control, making it suitable for companies that want multichannel outreach with a human touch - but still want to avoid managing every workflow detail manually.
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