Agentforce offers a modular, agent-based approach to outbound sales using AI agents. Agentforce customers leverage and customize autonomous AI agents within the platform for specific business needs, integrations, and industry solutions. Each Agentforce AI SDR agent is an example of an AI agent - an autonomous, proactive application that performs specific business tasks such as prospecting, writing messages, follow-ups, and booking meetings across multiple channels like email and LinkedIn. Agentforce supports a wide range of business processes and workflows. What sets Agentforce apart is its emphasis on personality-driven custom agents - businesses of all sizes can implement and benefit from Agentforce's scalable automation capabilities. You can create multiple agents with different tones, targeting segments, or verticals to support customers more effectively, making the process of creating and customizing agents straightforward. It also supports multichannel outreach and integrates with existing workflows to provide real time insights, data driven insights, and data-driven decision making to inform strategic business actions. Users can customize their agents’ behavior, availability, and goals while choosing between fully autonomous operation or optional human intervention with review. Agentforce offers a low code environment for building and managing agents, and users can configure agent behaviors using natural language instructions. In addition to custom agents, pre built agents are available that can be deployed out-of-the-box or tailored to specific business needs. Though still developing CRM integrations and broader infrastructure options, Salesforce Agentforce works well for teams that want more control than 11x.ai offers but don’t want to build their own workflows from scratch. Built with data protection and complete control in mind, Salesforce Agentforce leverages the Salesforce platform capabilities, including prompt templates and integration with Salesforce data, to deliver personalized recommendations and enhance customer success for employees and customers alike. This innovative solution marks just the beginning of a new era of digital labor powered by generative AI and governed by the Einstein Trust Layer to ensure security and compliance.

• Starts at: $499/month per agent
• Pricing model: Subscription-based, charged per AI SDR
• Estimated cost per processed contact: ~$0.50–$1 depending on outreach volume
• Trial: Demo available; no free plan

• Prospecting
• Message writing
• Email and LinkedIn follow-ups
• Handling replies
• Booking meetings
• Handling objections

• Email
• LinkedIn
• SMS
• WhatsApp

• Guided onboarding for setup
• Create agent personas via form-based interface, allowing users to define agent behaviors and instructions using natural language
• No coding required - Agentforce uses a low code platform to simplify agent setup
• Setup typically completed in < 1 day

• Done-for-you email setup via their system
• No transparency or control over domains/IPs
• Cannot connect your own infrastructure (currently)

• Customize agent tone, goals, working hours, languages
• Define targeting preferences and outreach strategy
• Assign vertical-specific playbooks
• Can upload company resources to guide messaging

• Uses third-party databases for lead sourcing
• Supports user-uploaded lists
• Basic enrichment included
• No visible use of lookalikes, intent signals, or lead scoring (yet)

• AI-generated messaging tailored per lead
• Quality depends on agent config and uploaded resources
• Not purely template-based, but may lack deep intent personalization

• Runs fully autonomously by default
• Option to review/edit messages before sending
• Can toggle review mode on or off per agent

• CRM integrations in progress (Salesforce, HubSpot planned)
• API and Zapier planned but not live
• Booking links integrate with Google Calendar or Calendly

• Email support and chat (standard)
• Slack-based support for top-tier users
• No dedicated account manager by default

Agentforce is best suited for small to mid-sized outbound sales teams or agencies seeking AI agents that function more like extensions of their sales development representatives (SDRs) rather than opaque black-box solutions. It strikes an ideal balance between automation and control, making it perfect for companies that want to execute multichannel outreach campaigns - including email, LinkedIn, SMS, and WhatsApp - with a human touch while still benefiting from AI-driven efficiency. These autonomous AI agents excel at qualifying sales leads, handling customer inquiries (including automating responses to product questions to support sales teams and improve efficiency), and managing follow-ups, freeing up human employees to focus on higher-value tasks. Automating lead analysis and qualification also helps save time for sales teams.

Agentforce agents analyze and manage customer interactions to enhance engagement strategies and improve overall customer experience. The platform provides automation and support tailored for the employee, helping them become more productive and seamlessly integrate into existing workflows. Agentforce agents can automate specific tasks within customer interactions and enterprise workflows, streamlining multi-step processes and triggering actions based on insights. They integrate seamlessly with existing tools and workflows within the Salesforce ecosystem, leveraging features like the Agent Builder, prompt templates, and the Atlas Reasoning Engine to optimize marketing campaigns and sales processes. By utilizing data sources such as Salesforce and the Data Cloud, these AI-powered agents provide real-time insights and data-driven decision making to enhance customer experiences and drive customer success.

Agentforce can be used to improve customer service operations as well as sales, ensuring ongoing support and operational efficiency. With built-in security policies and the Einstein Trust Layer, Agentforce ensures complete control and data protection while empowering sales reps and marketing teams to deliver personalized recommendations and improve customer journeys. This makes Agentforce an excellent choice for organizations looking to scale their agent usage efficiently while maintaining flexibility and customization for specific requirements. Agentforce empowers a team of AI-powered agents to work collaboratively alongside employees, supporting team-centric workflows and decision-making.