Luru is a full-service AI SDR platform that blends automation with human oversight to deliver high-quality, personalized outreach at scale. Unlike many AI tools that rely solely on automation, Luru ensures that every message resonates by incorporating human review into its processes. It handles the entire sales development cycle - from prospecting and enrichment to outreach, follow-ups, and meeting booking - across multiple channels. With Luru, businesses can scale their outbound efforts efficiently while maintaining the personal touch that drives engagement.

Luru offers two primary plans:

• Ensign: $800/user/month
• • 500–700 contacts/month
  • Basic text personalization
  • LinkedIn outreach
  • Human-in-the-loop support
  • Email infrastructure setup and warm-up
  • Reports and analytics
  • Response handling
  • Data enrichment (LinkedIn only)
• Captain: $1,500/user/month
• • 800–1,000 contacts/month
  • Advanced personalization (text, images, videos)
  • Lead prioritization
  • Custom strategies
  • CRM sync
  • Domain and mailbox rotation
  • Intent-based prospecting
  • Lookalike targeting
  • Data enrichment (X, News, custom sources)
  • Webhooks for event notifications

• Automated prospecting and lead sourcing
• Multi-channel outreach (email, LinkedIn, calls)
• Hyper-personalized messaging
• Automated follow-ups and nurturing
• Meeting scheduling
• Inbound lead qualification
• Re-engagement of dormant leads
• Integration with CRM systems

• Email: Primary channel for outreach and follow-ups
• LinkedIn: Personalized connection requests and messages
• Phone Calls: Optional integration for call sequences

• Guided setup with human support
• Luru handles domain setup, warm-up, and deliverability configurations
• Campaigns can be launched typically within a few days post-onboarding

• Managed by Luru, includes domain setup, SPF, DKIM, DMARC configurations, and warm-up
• Ensures emails land in the inbox, not spam
• Luru provides a comprehensive email infrastructure solution

• ICP Definition: Tailor campaigns to your ideal customer profile
• Messaging Tone: Align outreach with your brand voice
• Personalization: Customize messages with text, images, and videos
• Campaign Goals: Set objectives for each outreach sequence
• Scheduling: Adjust send times and frequencies

• Utilizes LinkedIn, X (formerly Twitter), news sources, and custom inputs
• Identifies prospects showing buying intent
• Finds similar prospects based on your existing customer base
• Enriches existing contacts with additional data

• Crafts messages that resonate with individual prospects
• Ensures messages maintain quality and relevance
• Incorporates images and videos for enhanced engagement
• Adjusts messaging based on prospect behavior and responses

• Fully Autonomous: AI handles the majority of tasks
• Human-in-the-Loop: Human experts oversee and refine AI outputs
• Adaptive Learning: System learns and improves over time based on interactions

• Seamless integration with major CRMs for data synchronization
• Syncs with Google and Microsoft calendars for scheduling
• Available in the Captain plan for custom event notifications

• Access to a support team for onboarding and ongoing assistance
• Campaigns are monitored and refined by human experts
• Access to blogs, ebooks, and guides for best practices

Luru is ideal for businesses seeking to scale their sales outreach without compromising on personalization and quality. Its blend of AI automation and human oversight makes it suitable for companies that value both efficiency and the human touch in their sales processes. Whether you're targeting inbound leads, outbound prospects, or re-engaging dormant contacts, Luru provides a comprehensive solution to enhance your sales development efforts.