Luru brings a full-service AI SDR platform that blends automation with human oversight to deliver high-quality, personalized outreach at scale. Unlike many AI tools that rely solely on automation, Luru ensures that every message resonates by incorporating human review into its processes. It handles the entire sales development cycle - including the heavy lifting of managing complex, time-consuming tasks such as prospecting, enrichment, outreach, follow-ups, and meeting booking - across multiple channels. With Luru, businesses can scale their outbound efforts efficiently while maintaining the personal touch that drives engagement, resulting in increased productivity for sales teams.

Luru offers two primary plans:

• Ensign: $800 per user/month
• • 500–700 contacts/month
  • Basic text personalization
  • LinkedIn outreach
  • Human-in-the-loop support
  • Email infrastructure setup and warm-up
  • Reports and analytics
  • Response handling
  • Data enrichment (LinkedIn only)
  • Pricing is based on the number of users.
• Captain: $1,500 per user/month
• • 800–1,000 contacts/month
  • Advanced personalization (text, images, videos)
  • Lead prioritization
  • Custom strategies
  • CRM sync with the ability to efficiently update CRM records such as Salesforce, Hubspot, and Pipedrive
  • Domain and mailbox rotation
  • Intent-based prospecting
  • Lookalike targeting
  • Data enrichment (X, News, custom sources)
  • Webhooks for event notifications
  • Pricing is based on the number of users.

Businesses can opt for the plan that best fits their needs.

• Automated prospecting and lead sourcing
• Multi-channel outreach (email, LinkedIn, calls)
• Hyper-personalized messaging
• Automated follow-ups and nurturing
• Meeting scheduling: Luru helps book qualified meetings, ensuring that scheduled appointments are relevant and have a high chance of converting into sales.
• Inbound lead qualification
• Re-engagement of dormant leads: Luru can revive previously cold or closed leads through targeted outreach and follow-up strategies.
• Integration with CRM systems: Luru offers seamless CRM integration, ensuring all lead data is synchronized and no opportunities are missed.
• Campaign management: Easily manage campaigns, ad experiences, and user preferences to optimize performance and user experience.
• Response handling: Efficiently handle responses and objections to ensure smooth engagement and improved conversion rates.
• Create new records or action items directly from meetings, emails, or webpages, simplifying workflow and CRM updates.

• Email: Primary channel to reach prospects for outreach and follow-ups, facilitating meaningful conversations through personalized messaging.
• LinkedIn: Reach prospects with personalized connection requests and messages, enabling authentic conversations and ongoing engagement.
• Phone Calls: Optional integration for call sequences to reach prospects directly and initiate real-time conversations.

• Guided setup with human support provides the fastest way to get started with outbound and inbound campaigns.
• Luru handles domain setup, warm-up, and deliverability configurations
• Campaigns can be launched typically within a few days post-onboarding

• Managed by Luru, includes domain setup, SPF, DKIM, DMARC configurations, and warm-up to enhance security and protect your email reputation and data
• Ensures emails land in the inbox, not spam
• Luru provides a comprehensive email infrastructure solution

• ICP Definition: Define and tailor campaigns to your ideal customer profile
• Messaging Tone: Align outreach with your brand voice and ensure messages are relevant to your prospects
• Personalization: Personalize messages with text, images, and videos
• Campaign Goals: Set objectives for each outreach sequence
• Scheduling: Adjust send times and frequencies

• Utilizes LinkedIn, X (formerly Twitter), news sources, web, website data, and custom inputs to gather actionable insights
• Identifies prospects showing buying intent and helps understand prospect behavior and intent
• Finds similar prospects based on your existing customer base
• Enriches existing contacts with additional data by automating research across web, news, and social media, including analyzing website traffic to identify high-intent prospects
• Allows you to access and update CRM data from any page or webpage

• Crafts messages that resonate with individual prospects by focusing on high-quality, personalized content
• Ensures messages maintain quality and relevance by considering the different things that matter to each recipient
• Incorporates images and videos for enhanced engagement, among other things that can boost response rates
• Adjusts messaging based on prospect behavior and responses, providing the right context for each prospect

• Fully Autonomous: AI handles the majority of tasks after initial setup, and Luru takes care of the rest of the process to streamline your sales workflow.
• Human-in-the-Loop: Human experts oversee and refine AI outputs.
• Adaptive Learning: The system continues to learn and improve over time based on interactions.

• Seamless integration with major CRMs for data synchronization
• Syncs with Google and Microsoft calendars for scheduling
• Available in the Captain plan for custom event notifications

• Access to a support team for onboarding and ongoing assistance, ready to answer any questions you may have. Luru can also remind you of important follow-ups or support actions to ensure nothing is missed.
• Campaigns are monitored and refined by human experts
• Access to blogs, ebooks, and guides for best practices

Luru is ideal for businesses seeking to scale their sales outreach by targeting the right ones and managing each account effectively, without compromising on personalization and quality. Luru addresses common sales problems faced by sales reps, such as inefficient workflows and missed opportunities, while boosting productivity for sales teams. Its blend of AI automation and human oversight makes it suitable for companies that value both efficiency and the human touch in their sales processes, giving sales leaders peace of mind.