Alice by 11x.ai positions itself as a plug-and-play SDR replacement. The platform promises to fully automate the outbound sales process: identifying prospects, enriching data, writing personalized emails, handling follow-ups, responding to replies, and booking meetings directly into your calendar. What makes 11x appealing is the simplicity of its promise - no onboarding required from your side, just a kickoff call and the agent starts working. It doesn’t require any integrations, content uploads, or tools to get started. However, this comes at the cost of control and visibility, as the entire workflow is a black box. You don’t get to view or adjust the outreach strategy, email content, or targeting rules. It’s a pure “done-for-you” model designed for those who want results without managing the process.

11x charges a monthly subscription per AI SDR agent.

• Starting at: $2,500/month
• Pricing model: Flat rate per AI agent
• Cost per processed contact: Not transparent; depends on volume, but likely $1+ per lead due to flat pricing
• Trial: No free trial; demo available

• Lead generation
• Enrichment
• Cold email writing
• Follow-ups
• Reply handling
• Meeting booking

• Email only
• No LinkedIn, SMS, or multichannel support

• Extremely simple onboarding
• Just a kickoff call and basic ICP input
• No setup or tech knowledge required
• No dashboard access

• Done-for-you email infrastructure
• No visibility into provider (no option to use your own)
• No domain or inbox control for the user

• Limited customization
• You define your ICP and meeting goals during onboarding
• No control over tone, language, timing, or prospecting rules
• Cannot upload product documentation or modify strategy

• Proprietary lead generation and enrichment
• Sources not disclosed
• No ability to upload your own leads or enrich externally
• No insight into intent data or lookalike logic

• Promised to be AI-personalized
• Users don’t see email content or approve copy
• Messaging quality is reported to be variable depending on industry
• No templates or user-written content supported

• Fully autonomous only
• No option for manual review
• Cannot view or edit what’s being sent

• No CRM or tool integrations
• No Zapier, webhooks, or API
• Bookings go directly into your calendar; that’s the extent of integration

• Email and Slack-based support
• No dedicated account manager

Alice by 11x is ideal for founders, consultants, or solo operators who don’t want to manage outreach at all and just want meetings on their calendar. It’s best suited for companies with high customer lifetime value, who are comfortable with a hands-off model and willing to trade visibility and customization for convenience and simplicity.