Nia by Persana AI is built to act as a complete GTM autopilot, combining powerful prospecting, enrichment, and outreach automation into one cohesive platform. Unlike traditional outreach tools that require manual setup and constant optimization, Nia uses custom-built playbooks, B2B data integrations, and signal-driven workflows to engage prospects across the buying journey. It learns from your best-performing reps and campaigns, enabling it to continuously refine messaging and targeting logic. Its modular structure allows users to tailor sequences, workflows, and even value propositions to match dynamic market changes - all while maintaining deliverability and scale.

Nia offers tiered plans that scale based on usage and support levels:

• Free – Limited features, great for testing the system, doesn't include AI Agents
• Starter – $68/month
• Growth – $151/month
• Pro – $400/month
• Unlimited – $600/month with unlimited credits and playbooks
• Enterprise – Custom pricing (includes premium onboarding, support, and tailored SLAs)

Each tier unlocks more playbooks, integrations, and support levels. Plans include unlimited user seats.

• Prospect research and lead enrichment
• Custom playbook creation
• Real-time email sequencing and AI follow-ups
• Multi-channel orchestration (primarily email; ads integration mentioned)
• CRM syncing and qualification tracking
• AI-driven experimentation and workflow optimization

• Email
• LinkedIn
• Text
• Phone Calls

Nia is designed to be no-code and fast to launch. Users can deploy GTM workflows by choosing or customizing proven playbooks. The platform also supports real-time workflow syncing with your CRM and GTM stack.

• Built-in inbox warm-up system
• Deliverability monitoring baked into outbound engine
• SPF, DKIM, DMARC compliance supported
• No need to purchase external warm-up or monitoring tools

• Custom GTM playbooks
• Adjustable targeting logic and segmentation
• Replication of top-performer workflows
• Personalization levels, tone, messaging themes
• Support for dynamic campaign pivots and rapid testing

• Integrated with 75+ B2B data providers
• Supports company news, job change alerts, tech stack, and intent signals
• Allows targeting based on buying-stage indicators and real-time events

• High-quality personalization powered by workflow context and prospect signals
• Dynamic messaging adapts based on data and playbook logic
• Emulates human-like copywriting at scale
• Learns from previous successful sends to optimize future messaging

• Fully autonomous only
• No manual approval or review layer mentioned
• Continuous learning and execution once launched

• Native integrations: Salesforce, HubSpot, Slack, Clearbit, ad platforms
• API and webhook support for custom integrations
• Real-time syncing with CRM and enrichment sources

• Help center and documentation available
• Pro and higher tiers include priority support
• Enterprise plans offer white-glove onboarding and premium SLAs

Nia is best suited for scaling sales teams, RevOps leaders, and founders looking to automate and optimize outbound from top to bottom. It’s ideal for those who want AI to not just write emails - but to intelligently execute entire outbound strategies across channels, data layers, and teams.