CloseBot is a no-code AI sales agent builder (especially for GoHighLevel CRM users) that automates lead follow-up and appointment scheduling. Users create custom “personas” and conversation flows, and the AI handles 24/7 outreach across channels like email, SMS, web chat and social messaging. It uses goal-driven AI (via OpenAI, Anthropic, etc.) and user-provided knowledge (uploaded docs or URLs) to give accurate, brand-aligned responses. A/B testing and real-time dashboards let managers track leads, meetings and revenue, while built-in spam filtering keeps interactions safe. The result is faster follow-ups and higher conversion rates without expanding the sales team.

• Free Plan: $0/mo - 1 agent, up to 5 actions per flow, 100 messages included.
• Business Plans: Subscription tiers by number of agents: e.g. 1-agent plan ~$64/mo ($53/mo billed annually). All Business tiers include 500 messages; extra messages cost ~$0.01–$0.04 each (depending on usage). Additional user seats are $5/seat.
• Agency Plan: $397/mo ($331/mo annual) for unlimited client accounts.

• Automated lead qualification
• Custom personas & flows
• Multi-channel outreach
• Knowledge base integration
• Performance analysis

• Email
• Website Chat
• SMS
• Social Messaging

• Quick deployment
• No-code builder
• Guidance through persona creation and flow design
• Higher plans include free onboarding call and live chat support
• Documentation
• Intuitive interface
• Fine-tuning multi-stage conversations can take lengthy testing

• CloseBot does not operate its own email server
• It relies on your connected email infrastructure to send emails
• Proper SPF/DKIM setup is via your email provider

• Conversation paths, questions and criteria are 100% user-defined
• Custom variables such as names, company info and industry can be included
• Tone can be customized per agent
• A/B testing lets you compare different voice or content variations
• Business plans use CloseBot’s AI models, Agency plan lets you bring your own API keys
• Cannot manually override individual bot responses in real time

• CloseBot uses lead data from your connected CRM as the basis for conversations
• CloseBot doesn’t include any built-in lead database or enrichment
• You can upload PDFs or URLs for the AI to reference
• CloseBot supports multiple LLM backends

• CloseBot conversations hold a human-like tone
• AI adapts its replies based on lead’s responses
• Agents speak in your brand’s style after defining personas
• Custom variables naturally injected into messages
• CloseBot supports multiple languages

• CloseBot agents run fully autonomously once deployed

• GoHighLevel CRM
• HubSpot
• API
• Zapier
• Twilio
• Webhooks
• Make
• Calendars

• Business and Agency plans include live chat support and a dedicated onboarding call
• Free plan has no support
• Comprehensive help docs and resources library
• Occasional webinars

• Designed for agencies managing many client accounts. Supports multi-account management, white-labeling, and client reporting. Agencies can add recurring revenue by reselling AI agents.
• Suited to small/mid-sized B2B businesses and solo marketers with steady inbound lead flow. It’s ideal for founders who want a 24/7 automated sales rep without hiring staff.
• Sales teams can use CloseBot to augment their pipeline, though the tool has limited multi-user collaboration features.