Setter AI automates lead follow-up and meeting scheduling by linking to your inbound lead sources (forms, ads, CRM) and replying to each lead within ~10 seconds. The AI conducts a natural-language chat to qualify prospects and then books appointments directly into your calendar (e.g. via Calendly integration). It continues automated follow-ups and reminders until the lead schedules or declines, achieving high conversion rates (15–52% lead-to-booking, as claimed). Operating 24/7 with no human intervention needed after setup, Setter AI drastically cuts response time and frees SDRs to handle only warmed-up leads. Pricing is credit-based (“per lead”), with monthly and annual plans that scale by volume.

• Monthly plans: 50 leads for $49/mo; 250 leads for $199/mo; 750 leads for $499/mo
• Annual plans: 50 leads for $490/year; 250 leads for $1,990/year; 750 leads for $4,990/year
• All plans include onboarding assistance and email support; higher tiers add done-for-you setup, Zoom support and more
• Custom plans available for negotiation
• Free trial grants 10 monthly leads, 100 messages and very basic features.

• Instant lead engagement
• Lead qualification
• Conversational booking (syncs with Calendly)
• Automated follow-ups
• Automated reminders
• 24/7 operation
• Multilingual (113+ languages)

• WhatsApp
• SMS
• Website Chat
• LinkedIn

• Quick integration
• Simple onboarding
• Plug-and-play WhatsApp setup
• Low maintenance required

Not applicable.

• Customizable tone, language and conversational style
• Supports 113+ languages
• Configurable qualification rules

• Uses leads from your existing source
• Automatically creates/updates contact records based on chat interactions
• Quality depends on your lead data
• Conversation transcripts and outcomes are logged

• Responses use lead’s info
• Messages reflect your product details
• Adapts based on replies to keep conversations relevant

• Fully automatic with human oversight

• Zapier/Make
• Calendly
• WhatsApp
• HubSpot and GoHighLevel
• Webhooks

• Onboarding support
• Email support
• At higher plans - live support (Zoom training, onboarding sessions)
• Top tier - email support
• Decently large help center / tutorials online

Setter AI is ideal for organizations with high volumes of inbound leads (e.g. real estate, education, home services, consulting) that need instant follow-up. It suits teams that want a hands-free solution to contact every lead within seconds, freeing human SDRs to focus only on qualified prospects. Founder-led startups, sales agencies, SMBs, and even enterprises with active pipelines can benefit: Setter AI automates routine outreach, making SDRs ~5x more efficient, at the cost of less granular control over each message.