Ava is Artisan’s flagship AI Sales Agent designed to operate just like a human SDR. Positioned as a “digital employee,” Ava takes over the entire outbound workflow - from prospecting to messaging to booking meetings - while embodying a professional persona with defined working hours, tone of voice, and job title. What makes Ava stand out is its commitment to natural, conversational outreach across both email and LinkedIn. Ava can quickly draft outreach emails and LinkedIn messages as part of her process, streamlining content creation and boosting productivity. Instead of cold, robotic templates, Ava writes messages that feel personal and context-aware. Currently available via private beta, Ava operates within a closed platform with no dashboard or manual controls. While the autonomy is impressive, companies using Ava need to trust the system fully, as there’s limited transparency or ability to adjust targeting, messaging, or infrastructure.

• Currently in closed beta; pricing not public
• Expected to follow a monthly subscription per agent
• Estimated premium-tier pricing based on early positioning
• Cost per processed contact: unknown
• No self-serve onboarding; access via waitlist
• No credit card required to join the waitlist or request early access

• Automate outbound campaign execution
• Find and source leads
• Create personalized message content
• Generate and send emails
• Follow-ups and conversation handling
• Meeting booking with calendar integration
• Handle various sales and support cases
• Provide real time responses and updates

• Email
• LinkedIn

• Fully managed onboarding (users can sign up or express interest to join the beta program)
• User defines ICP, tone, and goals in kickoff
• No dashboard or self-configurable options
• Live in days, but no user-led setup flow

• Fully managed by Artisan
• Users cannot connect their own domains or inboxes
• No visibility into the infrastructure setup
• Done-for-you, black-box model
• Securely stores email conversation transcripts and user data for easy access and organization
• Enterprise-grade privacy measures are in place to protect user data and ensure confidentiality

• Ava’s name, tone, working hours, and sales goals
• Target market (ICP)
• Specific terms or parameters for Ava's operation, such as speech or captions
• Language settings to customize Ava for different regions or language preferences, if applicable
• Cannot upload playbooks or content
• Limited control beyond initial configuration

• Lead sourcing and enrichment handled by Artisan
• No uploads or manual control over leads
• Ava is built on proprietary and undisclosed data sources, ensuring a carefully curated foundation for its knowledge base.
• Note: Ava's data may not always be up to date, so users should verify facts if the most current information is required.
• No explicit mention of intent data, lookalikes, or enrichment depth

• Strong emphasis on natural, human-like personalization
• Ava generates accurate, highly personalized messages for each prospect
• No templates, no spintax
• Users cannot review or approve messages pre-send

• Fully autonomous only, operating at a high level of autonomy
• No option to toggle human review
• Agent behaves like a true SDR with independent execution, helping users feel confident in their outbound process

• No CRM or third-party tool integrations currently
• Meeting booking via Google Calendar or Calendly
• API or Zapier support not available in current version

• Support available via email and Slack, helping customers with their sales outreach and ensuring their needs are met.
• Care is provided through attentive customer support channels, emphasizing personalized assistance for every customer.
• No dedicated account manager
• Beta users may experience slower response times

Ava AI is ideal for startups and lean sales teams who want a hands-off, human-like AI SDR that simply delivers booked meetings with speed and efficiency. It’s also a great fit for ecommerce businesses looking to boost their sales, convert more leads, and increase cart size through automated, natural outbound campaigns at scale. By focusing on personalized, conversational outreach, Ava AI helps businesses engage their audience effectively and reach prospects in real time without the need for manual intervention. However, Ava AI may not be the best choice for teams that require full transparency, CRM sync, or detailed infrastructure management at this stage. For those who prioritize ease of use, rapid deployment, and confident automation, Ava AI offers a powerful solution that can shape the future of sales engagement and customer acquisition.