Ava is Artisan’s flagship AI Sales Agent designed to operate just like a human SDR. Positioned as a “digital employee,” Ava takes over the entire outbound workflow - from prospecting to messaging to booking meetings - while embodying a professional persona with defined working hours, tone of voice, and job title. What makes Ava stand out is its commitment to natural, conversational outreach across both email and LinkedIn. Instead of cold, robotic templates, Ava writes messages that feel personal and context-aware. Currently available via private beta, Ava operates in a closed ecosystem with no dashboard or manual controls. While the autonomy is impressive, companies using Ava need to trust the system fully, as there's limited transparency or ability to adjust targeting, messaging, or infrastructure.

• Currently in closed beta; pricing not public
• Expected to follow a monthly subscription per agent
• Estimated premium-tier pricing based on early positioning
• Cost per processed contact: unknown
• No self-serve onboarding; access via waitlist

• Full outbound campaign execution
• Prospecting (handled internally)
• Personalized message generation
• Follow-ups and conversation handling
• Meeting booking with calendar integration

• Email
• LinkedIn

• Fully managed onboarding
• User defines ICP, tone, and goals in kickoff
• No dashboard or self-configurable options
• Live in days, but no user-led setup flow

• Fully managed by Artisan
• Users cannot connect their own domains or inboxes
• No visibility into the infrastructure setup
• Done-for-you, black-box model

• Users define:
• • Ava’s name, tone, working hours, and sales goals
  • Target market (ICP)
• Cannot upload playbooks or content
• Limited control beyond initial configuration

• Lead sourcing and enrichment handled by Artisan
• No uploads or manual control over leads
• Sources are proprietary and undisclosed
• No explicit mention of intent data, lookalikes, or enrichment depth

• Strong emphasis on natural, human-like personalization
• Messages are generated dynamically per prospect
• No templates, no spintax
• Users cannot review or approve messages pre-send

• Fully autonomous only
• No option to toggle human review
• Agent behaves like a true SDR with independent execution

• No CRM or third-party tool integrations currently
• Meeting booking via Google Calendar or Calendly
• API or Zapier support not available in current version

• Support available via email and Slack
• No dedicated account manager
• Beta users may experience slower response times

Ava is ideal for startups and lean sales teams who want a hands-off, human-like AI SDR that simply delivers booked meetings. It’s best suited for companies willing to give up visibility and control in exchange for natural outbound at scale. Not recommended for teams needing transparency, CRM sync, or detailed infrastructure management - yet.