Playmaker is an AI-driven outbound sales assistant that automates lead generation, outreach, and meeting scheduling. It acts like a full-service virtual SDR: it finds and qualifies leads across the web, researches each prospect, and writes deeply personalized outreach messages. It engages contacts via email, LinkedIn and SMS, then books meetings directly into your calendar and syncs your CRM. The agent operates 24/7, continually learning and self-quality-checking its work. Playmaker integrates with Slack (for updates), calendars and many other apps to fit into your workflow. Pricing is custom (contact sales), but a free trial/pilot is offered so you can start sending campaigns in minutes.

Enterprise-style subscription (Details are by quote only), “Start for free” - Playmaker offers a free trial or pilot onboarding. Subscription-based billing, auto-renews monthly/annually (with extra usage fees if outreach thresholds are exceeded). Due to being in the waitlist stage, specific cost not yet publicly listed.

• Complete end-to-end SDR (prospecting, outreach, follow-up, scheduling)
• Automated prospecting
• Personalized outreach
• 24/7 operation
• Continuous learning
• Meeting scheduling

• Email
• LinkedIn
• SMS

• Quick onboarding
• DFY setup
• No coding required
• Minimal maintenance once running

While public details are still lacking, we know that:

• Playmaker handles email sending for you
• User still has to supply or connect their own mailboxes/domains

• ICP targeting
• Campaign criteria
• Templates
• Tone adjustment
• Campaign goals
• Target segments

• Data enrichment from “the web” (likely from public sources like LinkedIn, news, etc.)
• No built-in lead database

• Playmaker researches each lead and writes “deeply personalized outreach” messages
• High personalization and human-like engagement
• Active contextual adaptation
• Tracks reply rates, therefore may adjust language over time to improve effectiveness

• Fully autonomous with optional human review

• Major CRMs
• Google/Outlook calendars
• Slack
• Zapier
• Webhooks

• Onboarding assistance via assigned rep
• Dedicated Slack channel
• Email support
• Knowledge base

Playmaker is best suited for B2B sales organizations that want to fully automate their outbound SDR function. Ideal users include: companies with dedicated SDRs or demand gen teams who need to scale up outreach without hiring more headcount, growing businesses that want enterprise-class outbound capability on a budget. (The cost-effectiveness is touted as “10x cheaper” than a human SDR.), organizations with high customer lifetime value who can afford a more hands-off, automated sales model and agencies running lead gen for clients could leverage Playmaker to handle multi-client outreach at scale.