

Soni
by Salestools
Soni aims to enhance sales efficiency by handling repetitive tasks, allowing human SDRs to focus on closing deals.
Overview
Soni operates as a digital SDR, working 24/7 to identify and engage potential leads. It leverages a vast database of over 300 million leads and 200 million companies to build targeted prospect lists. Users can define their sales strategy, ICPs, and personalization signals, after which Soni crafts and sends tailored messages. The platform supports both manual review and fully autonomous modes, adapting to various sales team preferences.
Pricing
Salestools offers several pricing tiers for Soni:
- AI SDR Startup: $750/month (billed quarterly)
- Up to 2 users
- 500 contact credits/month
- 10 mailboxes
- AI SDR Starter: $1,500/month (billed quarterly)
- Up to 5 users
- 1,750 contact credits/month
- 20 mailboxes
- AI SDR Pro: $2,750/month (billed annually)
- Up to 10 users
- 3,000 contact credits/month
- 40 mailboxes
- AI SDR Enterprise: $4,000/month (billed annually)
- Unlimited users
- 5,000 contact credits/month
- 100 mailboxes
All plans require a minimum 3-month commitment and include features like deep research, AI pipeline agent (available at $1/follow-up), and access to Salestools' AI capabilities.
Capabilities
- Automated Prospecting: Builds ICPs and identifies leads from a database of over 300 million contacts.
- Personalized Outreach: Crafts messages using 20+ personalization signals, adapting to each prospect's profile.
- Multi-Channel Engagement: Engages prospects via email, LinkedIn, and phone calls.
- Reply Handling: Responds to prospect replies within 5 minutes, managing objections and booking meetings.
- Campaign Management: Allows users to define strategies, review campaigns, and monitor performance.
Outreach Channels
- Email: Automated, personalized email campaigns.
- LinkedIn: Engages prospects through LinkedIn messaging and connection requests.
- Phone: Initiates calls to prospects as part of the outreach sequence.
Set Up Time & Ease
- Quick Deployment: Designed for rapid onboarding with minimal setup time.
- User-Friendly Interface: Intuitive platform that integrates with existing sales tools, minimizing the learning curve.
Email Infrastructure
- Managed Email Setup: Includes domain authentication (SPF, DKIM, DMARC) to ensure high deliverability rates.
- Deliverability Tools: Monitors domain reputation and optimizes email sending practices.
Customizability
- Workflow Customization: Tailor outreach sequences, messaging tone, and scheduling to align with specific sales strategies.
- Integration Flexibility: Connects with various tools to suit diverse sales processes.
Data Quality & Sources
- Extensive Data Sources: Access to data from CRM systems, LinkedIn, and over 150 public sources.
- Real-Time Enrichment: Continuously updates lead data based on engagement and intent signals.
Message Personalization Quality
- AI-Driven Personalization: Crafts messages based on enriched lead data, ensuring relevance and contextual accuracy.
- Dynamic Content Generation: Adapts messaging to resonate with each prospect's unique needs and challenges.
Operation Modes
- Fully Autonomous: Operates independently to manage sales tasks without human intervention.
- Human Oversight: Allows for manual review and intervention when necessary, ensuring alignment with sales strategies.
Integrations
- CRM Systems: Integrates with platforms like Salesforce and HubSpot for seamless data synchronization.
- Sales Engagement Platforms: Compatible with tools like Outreach and Salesloft, enhancing existing workflows.
- Automation Tools: Supports integration with various sales tools for custom workflows.
Customer Support
Offers comprehensive support, including documentation, tutorials, and dedicated assistance for enterprise customers.
Best For
Soni is ideal for B2B sales teams aiming to automate and scale their outbound sales efforts. It's particularly beneficial for organizations looking to enhance lead generation and outreach processes without expanding their SDR teams.
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