Outplay’s SDR Agent functions like a virtual sales development rep, working 24/7 to fill your pipeline. It uses AI-driven filters (title, industry, company size) to find and enrich leads matching your ideal customer profile (ICP). An intelligent “lookalike” feature then finds more contacts similar to your best customers. Discovered leads are auto-enriched and pushed into Outplay’s multichannel outreach sequences with one click. This eliminates manual research and data entry, letting your team focus on conversations. In practice, Outplay’s SDR Agent can save hours of effort by continuously feeding high-potential contacts into email/phone/SMS cadences. Key benefits include faster pipeline growth, higher SDR productivity, and data-backed targeting to scale outbound prospecting more efficiently.

Outplay’s subscription model consists of three annually-billed, per-user plans. The AI SDR Add-on pricing:

• $99 per month for 1,000 active contacts (≈$0.10 per contact)
• Includes up to 300 lookalike leads
• Optional ICP Leads pack: 500 targeted leads for $50 per month

• Automated Lead Discovery
• Data Enrichment
• Lookalike Lead Generation (Analyzes your top customers to find similar “lookalike” prospects.)
• Sequence Creation
• AI-assisted Writing
• Lead Scoring

• Email
• Phone (both calling and SMS)
• LinkedIn

• Rapid Onboarding
• No-code Interface
• Quick connections to CRM and calendars
• Prebuilt Templates

• Custom Sending Domains
• Multiple Mailboxes
• Auto-Rotation
• Unlimited Sends
• Integrates and supports SMTP/IMAP
• Warm-up/Health

• Sequence Rules and Triggers
• A/B Testing
• Templates and Fields
• AI or Manual
• User Control

• Enriched B2B Data: Outplay automatically appends key details (company, title, department, etc.) to contacts
• Lookalike Intelligence: Uses your high-performing leads to algorithmically source similar prospects
• Custom ICP Leads: Outplay offers an “ICP Leads” add-on: 500 targeted leads matched to your profile for $50/mo
• Validation: specifics aren’t public, Outplay touts “enriched, ready-to-contact leads”

• AI-personalized
• Supports inserting any custom field (name, company, etc.) into templates
• Spintax variation
• Users get AI-generated copy, but can review/edit it.

• Co-Pilot mode
• Fully automatic
• Manual

• CRM integrations
• Email/calender integrations
• Meeting scheduler integrations
• Zapier integration
• Webhooks built-in
• Open API

• Dedicated enterprise-level support for higher tiers
• Free onboarding resources
• Extensive documentation, webinars and an academy are available
• Live chat support
• Email support

Outplay’s AI SDR Agent is designed for B2B outbound sales teams - particularly SMBs and mid-market companies - seeking to scale multichannel prospecting. It automates email, LinkedIn, phone and SMS outreach, handling prospecting and follow-up sequencing while fully integrating with your CRM. Ideal for teams that prefer a subscription all-in-one engagement platform and want to offload repetitive tasks to AI, it shines when there’s a dedicated sales development team and mid-to-high deal value.