Orbit is an agent-based AI SDR built to be embedded in existing sales workflows. It exposes purpose-built agents for deep research on companies/people, qualification against your ICP, timing signals, classification (segmentation), and copywriting that generates personalized sales emails. Orbit is API-first (also available as HubSpot / Zapier / n8n integrations) so teams can trigger agents from CRM events or automations and receive structured outputs. Utopian Labs also publishes hyperspecialized models for outreach (for example cold-email-1 for writing cold emails) and provides metered, pay-per-use pricing (research steps, runs, and per-email generation). Orbit ships in two flavors (Default vs Light) so you can trade research depth for cost. The product is aimed at teams who want high-quality, research-backed personalization integrated into their existing sending and workflow stack.

The pricing model is pay-per-use (no subscriptions). Public per-unit prices:

• Research: Default $0.10 / Research Step; Light $0.06 / Research Step.
• Qualification/Timing/Classification: these tasks generally perform research as part of the run and use the same per-step rates (Default $0.10 / step; Light $0.06 / step). In addition there are small per-run fees: Qualification run $0.04, Timing run $0.04, Classification run $0.02.
• Copywriting: $0.025 / Sales email (generation cost).
• Reply-intent model: $0.5 / 1000 replies (evaluation/intent scoring).

• Deep research on companies/contacts
• Qualification against your ICP
• Timing predictions (whether now is a good time to contact)
• Classification/segmentation into buckets for routings/flows
• Copywriting

• Doesn’t do outreach, only researches and qualifies leads

• Set up via API key
• Or set up via native HubSpot app / Zapier / n8n connectors
• Can be difficult to set up for inexperienced users
• Thorough trigger configuration
• Onboarding oriented around connecting your CRM
• Can set min/max research steps per run - useful for quick onboarding experiments

• Not applicable

• Choose default vs light agent versions (depth vs cost)
• Copywriting endpoints accept context, lead fields, max/min research steps, language (150+ languages)
• Can steer tone, persona and key points
• Full flexibility to trigger agents from CRM events or custom automations

• Orbit’s AI agent uses public web sources, job postings, company websites, social profiles as sources
• If you pass lead data, Orbit can enrich invoking research steps
• UtopianLabs provide a DPA and privacy policy - they store inputs/outputs for logging and quality per their ToS

• UtopianLabs developed cold-email-1 (hyperspecialized email model)
• Produces highly relevant, recipient-focused emails
• Copywriting runs typically invoke research steps
• Messages reference company facts, hiring signals and LinkedIn information

• Always human-assisted

• HubSpot
• Zapier
• Pipedream
• N8n
• Public API

• Have to contact sales page for account/API key provisioning
• API docs
• HubSpot setup guide
• News/blog with technical posts
• No public enterprise SLA details
• Email support

Orbit is ideal for GTM teams, SDR teams, and data-driven SMBs who already use a CRM or automation stack (HubSpot, Zapier, n8n) and want research-backed, highly personalized outbound or inbound qualification without swapping platforms. It’s best when your process benefits from programmatic, per-lead research and when you want the AI as an integrated assistant in existing workflows (not a separate “all-in-one” sending tool). Enterprises that need bespoke managed sending or strict SLAs should validate requirements with sales.