Nooks is an AI-driven sales development platform that automates outbound prospecting and calling, serving as an assistant to human SDRs rather than a fully autonomous agent.
Nooks provides an integrated outbound AI agent sales suite (Prospector, Dialer, Coach) to help B2B SDR teams double pipeline and productivity. Its AI Prospector researches accounts, surfaces buying signals and builds prioritized lists, then drafts personalized email copy. Its AI Dialer finds phone numbers and executes high-volume parallel calling (skipping voicemails, leaving drops, logging notes) to boost connection rates. Nooks’ AI Coach transcribes and scores calls in real time, supplies coaching insights, and even simulates practice calls with configurable AI roleplay bots. The system syncs with CRMs (Salesforce, HubSpot, etc.) and enrichment tools (ZoomInfo, Apollo, Cognism, etc.) to keep contact data accurate.
Nooks does not publish standard plans - pricing is by custom quote. In practice it’s sold on annual subscription (typically a multi-thousand-dollar/year contract). Users report entry-level pricing around ~$4,000 per seat per year under a one-year commitment. Higher-tier plans or add-ons (e.g. live sales floor, coaching, Slack sync) incur extra cost. (Detailed cost-per-contact isn’t disclosed.)
Nooks itself does not include a proprietary email-sending service. It provides an email-writing assistant to compose messages, but actual sending goes through the user’s existing email accounts. Deliverability management is left to the customer’s mail setup.
The platform lets managers tailor data inputs and AI behavior. For example, reps can upload company/persona info to train the roleplay bots, and define target account criteria or preferred data sources. AI templates are generated from account-specific signals (so no static boilerplate), but users can override or tweak emails before sending. CRM field mappings and dialing options (caller ID, dialing cadence) are also configurable.
Nooks’ AI SDR is best suited for established outbound SDR organizations (teams of ~10+ reps). Targets mid-market and enterprise B2B companies with structured sales processes. Especially strong for businesses that rely heavily on phone prospecting and can invest in an enterprise-level tool. May be overkill / too costly for solo founders or very small startups.
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