

Chris AI SDR
by Dashly
Dashly’s AI-powered SDR agent, Chris, autonomously engages inbound leads 24/7 to qualify them and book demo meetings, while syncing data with your CRM.
Overview
Dashly’s Chris is an AI sales development representative that sits on your website, email and messenger channels and acts on your sales playbook. It uses your company’s knowledge base to answer common questions (handling ~70% of FAQs), asks qualifying questions via custom quizzes, and instantly flags Marketing‑Qualified Leads. Qualified leads see real-time demo booking (calendars synced), and all contact details plus conversation history are pushed into Salesforce/HubSpot (or via Zapier). Chris also sends personalized follow-ups across email, WhatsApp and SMS to maximize meeting conversions.
Pricing
Tiered plans: Pricing is based on monthly website traffic. Monthly plans start around $39/mo (Conversation plan) for up to 1,000 visits. Higher tiers (Support, Marketing) run ~$79 and ~$109/mo with more bots/messagers and visits.
Capabilities
- Instant lead engagement
- Smart qualification
- Automated scheduling
- CRM sync
- Multichannel nurturing
- FAQ handling
- 24/7 autopilot
Outreach Channels
- Website chat
- Email (replies and drip campaigns handle sign-ups and nurture sequences - no cold outreach)
- Messaging Apps (Messenger WhatsApp, Telegram, Instagram DMs)
- SMS
Set Up Time & Ease
- No-code setup
- Quick onboarding
- Pre-built templates
Email Infrastructure
- Built-in sending (via Dashly’s own sending service)
- Can purchase $15/mo add-on to send from your own domain
- Includes a visual email editor for designing templates
Customizability
- You fully define MQL criteria
- The AI’s responses and flow can be tailored based on product data
- User-editable templates for adjusting tone, branding & personalization tokens
Data Quality & Sources
- Chris uses your uploaded knowledge base, FAQs and site content as its information source
- Pulls data from inbound forms & chat entries
- Has native Salesforce/HubSpot integrations
- The AI contextually knows which pages or products the lead viewed before engaging
- Qualification accuracy mostly depends on how well you define criteria
Message Personalization Quality
- Contextual responses
- Tailored follow-ups
- Human-like tone
- Improves over time
Operation Modes
- Autonomous
- Mixed control
Integrations
- Major CRMs
- Zapier
- Calendar systems
- Major messaging platforms
- Dashly ecosystem
- APIs
- Webhooks
Customer Support
- Email support
- Chat support
- Phone line support
- Comprehensive guides and help center articles
Best For
Chris is ideal for B2B/SaaS companies with inbound lead flow. It suits organizations where SDR and marketing teams are swamped by website inquiries. Dashly explicitly markets Chris to: “B2B SaaS teams focused on inbound”, fast-growing companies with “overwhelmed SDRs”, and marketing/sales groups needing more qualified meetings. It’s great for startups and SMBs that want to automate their demo funnel. It’s less aimed at pure outbound consultancies or agencies doing cold outreach.
Screenshots



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