Unify is a GTM automation platform built for “warm” outbound. It aggregates 25+ intent signals from 10+ data sources (e.g. 6sense, G2, Bombora, web visits, funding news, tech stack usage) into one dashboard. Sales teams create “Plays” (automated workflows) that trigger outreach actions when specific signals occur (e.g. “if target visits pricing page after funding, send email+LinkedIn touch from our AI SDR”). AI agents then research each target and write hyper-personalized messages (even pulling LinkedIn bio/headline data via smart snippets and referencing the trigger event). The system natively sends multi-step sequences (emails, LinkedIn messages, call tasks) with built-in deliverability management (mailbox warmup, bounce checks). Unify emphasizes ease of use (“set up Unify in minutes”) and integrates bi-directionally with CRMs (Salesforce, HubSpot). It is positioned for serious B2B sales orgs: teams with defined ideal-customer profiles who want to strike while buyer intent is high.

• Credit model: Actions (intent data lookups, prospecting, AI emails) consume credits in real-time (e.g. each B2B email costs 2 credits).
• Growth Plan: Starts at ~$1,460 per month (annual) for 50,000 credits, 2 active “Plays”, 3 platform users ($40/mo per extra user), 1 email-sending user ($100/mo extra), and 5 managed Gmail mailboxes ($20/mo each).
• Pro Plan: Custom pricing (annual). Includes 100,000 credits, unlimited Plays, 5 users ($25/mo extra), 2 email-senders ($100/mo extra), 5 managed mailboxes ($20 each), white-glove onboarding and support.
• Enterprise Plan: Custom pricing (annual). Includes 200,000+ credits, unlimited Plays, 10 users ($25/mo extra), 5 email-senders ($100/mo extra), 5 mailboxes, SSO, and dedicated CSM support.

Add-ons: Additional credits, seats, or mailboxes can be purchased at listed rates (e.g. extra email-sender $100/mo, extra mailbox $20/mo)

• Intent-driven prospecting
• AI-led research & qualification
• Automated sequences
• Hyper-personalization
• Native analytics
• Email deliverability management

• Email
• Phone Calls
• LinkedIn

• Quick deployment
• Pre-built templates
• Guided onboarding
• Extensive documentation

• Built-in mailboxes with managed deliverability
• No third-party obligatory
• Scalable senders
• Analytics & safeguards

• Every workflow is user-defined
• Build-your-own AI agents (for advanced users)
• Manual persona & tone control
• Thorough integration capabilities

• Broad intent coverage
• Multi-vendor contact enrichment
• LinkedIn data ingestion capabilities
• CRM sync

• Contextual intros
• Dynamic placeholders
• LinkedIn & social cues
• Continuous learning

• Semi-autonomous mode
• Fully automatic
• Manual

• CRM integrations
• Calendar integrations
• Intent data provider integrations
• Zapier integration
• Webhooks
• Open API

• All customers get Slack/email help and documentation
• White-glove onboarding (Pro / Enterprise plans)
• Dedicated consultants (Enterprise)
• Best-practice guides

Unify is best for B2B/SaaS GTM teams that emphasize timing and intent. It excels for sales and marketing organizations running account-based or intent-led outbound. According to industry analysis, it appeals to companies that “believe timing is everything” and have defined ICPs. In practice, Unify is often chosen by mid-market to enterprise sales teams (rather than solo founders or tiny startups) because of its relatively high entry cost and rich feature set. Companies comfortable investing in a premium outbound engine – and those wanting full visibility/control over their prospecting stack – will get the most from Unify.