

Ora
by Lavender
Designed to augment human sellers by automating research, personalization, and outreach, delivering high-quality, timely emails that build meaningful connections.
Overview
Ora, developed by Lavender, is an AI sales agent that emphasizes quality over quantity in sales outreach. Built on Lavender's Augmented Communication Intelligence (ACI), Ora leverages insights from analyzing nearly 2 billion sales emails to craft personalized, well-timed messages. It automates tasks like deep account research, email personalization, and follow-up timing, allowing sales professionals to focus on building relationships and closing deals. Ora operates in two modes: OCD (Optimize, Confirm, Deliver) for those who prefer to review emails before sending, and LFG (Launch, Flow, Grow) for fully autonomous operation. With features like Smart Sequences and Passive Pipeline, Ora ensures consistent and relevant engagement with prospects. Security is a priority, with Ora being SOC 2 certified and GDPR compliant.
Pricing
Specific pricing details for Ora are not publicly disclosed. Interested users are encouraged to join the waitlist for early access and further information.
Capabilities
- Deep account research and personalization
- Automated, well-timed email outreach
- Smart Sequences triggered by real-world events
- Passive Pipeline for continuous prospecting
- Dual operation modes: OCD and LFG
Outreach Channels
- Email: Primary channel for personalized outreach.
- LinkedIn: Not currently supported.
- Phone/SMS: Not currently supported.
Set Up Time & Ease
- Quick onboarding with intuitive interface
- No-code setup with pre-built templates
- Comprehensive documentation and support resources
Email Infrastructure
- Managed email infrastructure with support for domain authentication (SPF, DKIM, DMARC)
- Tools to enhance deliverability and monitor performance
Customizability
- Define Ideal Customer Profiles (ICPs) and targeting criteria
- Customize messaging tone, content, and scheduling
- Integrate with various tools to tailor workflows
Data Quality & Sources
- Access to data from company websites, industry news, and other public sources
- Utilizes intent data and real-time information from various sources
- Automated data gathering and organization in CRM systems
Message Personalization Quality
- AI-driven personalization based on lead data and engagement history
- Dynamic content generation for tailored outreach
Operation Modes
- OCD Mode: Allows users to review and tweak each email before sending.
- LFG Mode: Fully autonomous operation, handling research, personalization, and outreach.
Integrations
- CRM systems like Salesforce and HubSpot
- Communication platforms like Slack
- API and Zapier integrations for custom workflows
Customer Support
- 24/7 support for all users
- Access to comprehensive documentation and tutorials
- Dedicated support for enterprise customers
Best For
Ora is ideal for B2B sales teams seeking to enhance their outreach with personalized, timely emails. It's particularly beneficial for organizations that value quality over quantity in their sales processes and aim to build genuine connections with prospects.
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