| Customer Support | Enterprise onboarding and GTM support. Access to learning hub and live optimization help for high-tier accounts. | Email support, docs, and community forum |
| Integrations | Native integrations with Salesforce, HubSpot, Outreach, Smartlead, Lemlist, Salesloft. Also supports Webhooks and API. | Gmail, Outlook, Slack, Salesforce, HubSpot, Zapier, API |
| Operation Modes | Fully autonomous. Optional escalation logic for human rep engagement within workflows. | Fully autonomous; manual overrides possible |
| Message Personalization Quality | AI generates custom messages per prospect based on signal stack and persona data. Personalized by tone, context, and trigger events. | AI-generated based on public info and workflow prompts |
| Data Quality & Sources | 1B+ contact database enriched by 75+ real-time and static sources (intent, firmographic, job change, funding signals, etc.) | Scrapes web data (LinkedIn, websites); no intent or job-change signals |
| Customizability | Custom playbooks, tone, cadence, target filters, and real-time reactions to buyer signals. | Prompt-based workflows, custom triggers, tone, and timing |
| Email Infrastructure | Done-for-you infrastructure with inbox warm-up, reputation routing, and automated deliverability management. No manual setup required. | Uses Gmail/Outlook; supports SPF/DKIM/DMARC; lacks full infra control |
| Set Up Time & Ease | Onboarding handled by Persana team. Setup includes custom playbook definition. Initial setup may take a few days. | Fast onboarding; no-code setup with natural language controls |
| Outreach Channels | Email, LinkedIn, SMS, Phone | Email only |
| Capabilities | Automates prospecting, enrichment, outreach, replies, qualification, and meeting booking. Signal-based campaign optimization. | Lead generation, enrichment, email outreach, meeting scheduling, CRM sync |
Alex AI
Lindy