| Customer Support | 24/7 support, onboarding, enterprise-level service | Onboarding help, ongoing support, strategic workshops in Growth+ plans | Dedicated support team; human experts oversee and refine campaigns |
| Integrations | Salesforce, HubSpot, Outreach, Salesloft, Slack | CRM (e.g. HubSpot), Slack, Teams, calendar apps | CRM, calendar sync (Google/Microsoft), webhooks (Captain plan) |
| Operation Modes | Fully autonomous with optional review | Fully autonomous with human-in-the-loop support and strategic oversight options | Fully autonomous + human-in-the-loop oversight |
| Message Personalization Quality | AI-generated, tailored to real-time triggers and buyer context | AI-personalized messages based on signals, behavior, and campaign performance | High-quality, human-reviewed, multimedia-enabled personalization |
| Data Quality & Sources | Proprietary signals + CRM data; real-time job changes, funding, intent, firmographics | Uses enriched B2B database, intent signals, CRM syncing, lead qualification | Sourced from LinkedIn, X, news; includes intent signals, lookalikes, and enrichment |
| Customizability | ICPs, tone, timing, messaging, CRM workflows | Control over ICP, message tone, scheduling, workflows, uploaded content, and buying signals | Define ICP, tone, campaign goals, multimedia personalization (text, image, video), scheduling |
| Email Infrastructure | Managed (SPF, DKIM, DMARC support, warm-up, tracking) | Fully managed (domains, SPF/DKIM/DMARC, warm-up, deliverability monitoring) | Fully managed by Luru; includes setup, warm-up, and deliverability optimization |
| Set Up Time & Ease | Guided onboarding, fast setup, no-code configuration | Guided onboarding; setup and go-live in a few days with full infra handled | Guided onboarding; campaigns live in a few days; email infra setup included |
| Outreach Channels | Email, LinkedIn, phone (call scripts) | Email, LinkedIn (from Growth plan upwards) | Email, LinkedIn, optional phone calls |
| Capabilities | Buying signal detection, lead prioritization, email/LinkedIn/call outreach, personalization, CRM sync | Lead research, enrichment, qualification, intent detection, outreach, meeting booking | Prospecting, multi-channel outreach, follow-ups, inbound lead handling, re-engagement, booking |
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