| Customer Support | Enterprise onboarding and GTM support. Access to learning hub and live optimization help for high-tier accounts. | Email/chat support, documentation, onboarding demo; enterprise support available via contact |
| Integrations | Native integrations with Salesforce, HubSpot, Outreach, Smartlead, Lemlist, Salesloft. Also supports Webhooks and API. | Native CRM, HubSpot, browser extension, API, Agent Builder, webhooks |
| Operation Modes | Fully autonomous. Optional escalation logic for human rep engagement within workflows. | Fully autonomous AI SDRs, AEs, and Dialers work together - no human-in-the-loop required |
| Message Personalization Quality | AI generates custom messages per prospect based on signal stack and persona data. Personalized by tone, context, and trigger events. | AI-crafted email and voice messages tailored to history and engagement |
| Data Quality & Sources | 1B+ contact database enriched by 75+ real-time and static sources (intent, firmographic, job change, funding signals, etc.) | Access to 275M+ contacts and 75M+ companies; enriched via signals and CRM data |
| Customizability | Custom playbooks, tone, cadence, target filters, and real-time reactions to buyer signals. | Custom workflows, tone, agent playbooks, reinforcement learning, A/B testing |
| Email Infrastructure | Done-for-you infrastructure with inbox warm-up, reputation routing, and automated deliverability management. No manual setup required. | Native warm-up, mailbox rotation, SPF/DKIM/DMARC setup |
| Set Up Time & Ease | Onboarding handled by Persana team. Setup includes custom playbook definition. Initial setup may take a few days. | Onboarding via no-code Agent Builder templates; fast setup with CRM, data source integrations, and mobile app/browser extension |
| Outreach Channels | Email, LinkedIn, SMS, Phone | Email, LinkedIn, Phone Calls |
| Capabilities | Automates prospecting, enrichment, outreach, replies, qualification, and meeting booking. Signal-based campaign optimization. | Prospecting, multi-channel outreach, meeting booking, CRM enrichment, AI Dialer, AI AE for demos, pipeline automation |
Alex AI
SuperSales