| Customer Support | Enterprise onboarding and GTM support. Access to learning hub and live optimization help for high-tier accounts. | Email support for all plans; priority support for Pro+; white-glove onboarding on Enterprise |
| Integrations | Native integrations with Salesforce, HubSpot, Outreach, Smartlead, Lemlist, Salesloft. Also supports Webhooks and API. | Salesforce, HubSpot, Slack, enrichment tools, ad platforms, API, and webhooks |
| Operation Modes | Fully autonomous. Optional escalation logic for human rep engagement within workflows. | Fully autonomous (no human review option disclosed) |
| Message Personalization Quality | AI generates custom messages per prospect based on signal stack and persona data. Personalized by tone, context, and trigger events. | AI-personalized messages using signals, context, and dynamic workflows |
| Data Quality & Sources | 1B+ contact database enriched by 75+ real-time and static sources (intent, firmographic, job change, funding signals, etc.) | 75+ B2B data sources including job changes, intent signals, technographics, company news |
| Customizability | Custom playbooks, tone, cadence, target filters, and real-time reactions to buyer signals. | Custom workflows, tone, playbooks, value props, prospect filters, segmentation logic |
| Email Infrastructure | Done-for-you infrastructure with inbox warm-up, reputation routing, and automated deliverability management. No manual setup required. | Native warm-up, deliverability monitoring, SPF/DKIM/DMARC setup included |
| Set Up Time & Ease | Onboarding handled by Persana team. Setup includes custom playbook definition. Initial setup may take a few days. | Fast onboarding with no-code playbooks and GTM templates; real-time CRM sync |
| Outreach Channels | Email, LinkedIn, SMS, Phone | Email, LinkedIn, SMS, Phone |
| Capabilities | Automates prospecting, enrichment, outreach, replies, qualification, and meeting booking. Signal-based campaign optimization. | Prospecting, enrichment, playbook automation, sequencing, follow-ups, CRM syncing, multi-channel execution, real-time testing |
Alex AI
Nia