| Customer Support | Enterprise onboarding and GTM support. Access to learning hub and live optimization help for high-tier accounts. | Chat and email; Slack for premium; no dedicated account manager |
| Integrations | Native integrations with Salesforce, HubSpot, Outreach, Smartlead, Lemlist, Salesloft. Also supports Webhooks and API. | CRM and API integrations in progress; currently limited to basic calendar linking |
| Operation Modes | Fully autonomous. Optional escalation logic for human rep engagement within workflows. | Fully autonomous or manual review toggle per agent |
| Message Personalization Quality | AI generates custom messages per prospect based on signal stack and persona data. Personalized by tone, context, and trigger events. | Tailored AI messaging per lead; not purely template-based, but lacks deep intent-based personalization |
| Data Quality & Sources | 1B+ contact database enriched by 75+ real-time and static sources (intent, firmographic, job change, funding signals, etc.) | Pulls from 3rd-party databases; user uploads supported; no intent signals or lookalikes |
| Customizability | Custom playbooks, tone, cadence, target filters, and real-time reactions to buyer signals. | Custom goals, tone, targeting, working hours, languages, and agent personas |
| Email Infrastructure | Done-for-you infrastructure with inbox warm-up, reputation routing, and automated deliverability management. No manual setup required. | Done-for-you; no access to custom domains or inbox control |
| Set Up Time & Ease | Onboarding handled by Persana team. Setup includes custom playbook definition. Initial setup may take a few days. | Guided onboarding with easy persona setup; no coding; live within 1 day |
| Outreach Channels | Email, LinkedIn, SMS, Phone | Email, LinkedIn, SMS, WhatsApp |
| Capabilities | Automates prospecting, enrichment, outreach, replies, qualification, and meeting booking. Signal-based campaign optimization. | Automates prospecting, messaging, follow-ups, replies, and booking across email + LinkedIn |
Alex AI
Agentforce