| Customer Support | Enterprise onboarding and GTM support. Access to learning hub and live optimization help for high-tier accounts. | Dedicated Account Manager, chat, email, and Slack support |
| Integrations | Native integrations with Salesforce, HubSpot, Outreach, Smartlead, Lemlist, Salesloft. Also supports Webhooks and API. | Calendar integrations; HubSpot native tracking; others require manual import |
| Operation Modes | Fully autonomous. Optional escalation logic for human rep engagement within workflows. | Fully autonomous or manual review toggle available |
| Message Personalization Quality | AI generates custom messages per prospect based on signal stack and persona data. Personalized by tone, context, and trigger events. | 1:1 AI-personalized emails based on company data, LinkedIn, and custom uploads |
| Data Quality & Sources | 1B+ contact database enriched by 75+ real-time and static sources (intent, firmographic, job change, funding signals, etc.) | Access to 500M+ leads database; multi-source enrichment, lead uploads, lookalikes, intent signals, and built-in qualification |
| Customizability | Custom playbooks, tone, cadence, target filters, and real-time reactions to buyer signals. | Customize goals, tone, languages, working hours, prospecting rules, and upload resources |
| Email Infrastructure | Done-for-you infrastructure with inbox warm-up, reputation routing, and automated deliverability management. No manual setup required. | Full control via Salesforge infra stack; use proprietary or connect your own |
| Set Up Time & Ease | Onboarding handled by Persana team. Setup includes custom playbook definition. Initial setup may take a few days. | Guided onboarding; plug-and-play setup; no technical skills required |
| Outreach Channels | Email, LinkedIn, SMS, Phone | Email only (LinkedIn on roadmap) |
| Capabilities | Automates prospecting, enrichment, outreach, replies, qualification, and meeting booking. Signal-based campaign optimization. | End-to-end: lead sourcing, enrichment, email writing, follow-ups, replies, meeting booking |
Alex AI
Agent Frank