Best AI SDR Platforms: Features and Pricing

Looking to boost your B2B sales with AI-powered tools? This guide breaks down the best AI Sales Development Representative (SDR) platforms available today, covering their features, pricing, and how they can help automate lead generation, outreach, and sales workflows. Here’s a quick summary:

• AI SDR Shop: A free directory to explore and compare over 80 AI SDR tools.

• Jazon by Lyzr: Offers scalable plans with customizable workflows and flat-rate pricing for unlimited campaigns.

• Apollo: Combines a vast B2B database with AI-driven lead scoring and multi-channel outreach.

• HubSpot Sales Hub: CRM with advanced AI tools like predictive lead scoring and conversation intelligence.

• Salesforce Einstein: Integrated AI features for lead scoring, opportunity insights, and workflow automation.

• Salesloft: Focuses on multi-channel outreach and AI-driven lead prioritization.

• Lindy: Flexible credit-based pricing and multilingual outreach capabilities.

• Cognism: Prioritizes data accuracy and compliance with AI-powered lead generation.

• Regie.ai: Automates sales engagement with AI-generated personalized content.

Each platform caters to different needs, from startups seeking free tools to enterprises requiring advanced AI features and customization. Below, you’ll find detailed insights into their unique offerings and pricing structures to help you choose the best fit for your sales goals.

13 Best AI Sales Tools & Agents 2025 (Ranking & Full Demo)

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1. AI SDR Shop

AI SDR Shop is a directory designed to help businesses find and evaluate AI-powered Sales Development Representative (SDR) solutions. Acting as a one-stop resource, it lets companies explore, compare, and analyze over 50 AI SDR agents to find the best match for their sales goals. This platform simplifies the process of discovering effective sales automation tools.

Multi-channel Outreach

One standout feature of AI SDR Shop is its focus on multi-channel outreach. The platform showcases AI SDR agents capable of connecting with prospects through various channels like email, LinkedIn, and phone. Detailed profiles highlight these capabilities, ensuring businesses can maintain consistent communication across multiple platforms.

AI-Driven Lead Generation

The directory also emphasizes agents that excel in lead generation. These solutions use intent-based data and real-time integrations to identify high-quality prospects. Many agents featured on the platform come equipped with proprietary email infrastructure, providing businesses with reliable and actionable prospect data.

Personalization and Workflow Automation

AI SDR Shop includes tools that balance automation with a personal touch. The solutions offer customizable workflows that allow for human oversight, ensuring outreach efforts remain efficient without sacrificing authenticity or personalization.

Pricing

One of the platform's most appealing aspects is its pricing - or lack thereof. AI SDR Shop is completely free to use, offering unlimited access to its directory and comparison tools. This zero-cost model removes financial barriers, making it an accessible and valuable resource for businesses looking to research and evaluate AI SDR agents.

2. Ava by Artisan

Details about the features and pricing of Ava by Artisan are not yet available. This section will be updated as soon as new information becomes accessible.

3. Jazon by Lyzr

Let’s take a closer look at Jazon by Lyzr, another standout in the world of AI SDR platforms. Designed for businesses of all sizes, Jazon combines scalability with a high degree of customization. Built on Lyzr's low-code agent framework, it allows businesses to integrate generative AI into their operations while maintaining enterprise-level functionality.

AI-Driven Lead Generation

Jazon simplifies lead generation by leveraging AI automation. Depending on your subscription plan, you can access base, standard, or premium/custom LLM models. The latest version, Jazon 2.0, features flat-rate pricing, making it easy to run unlimited campaigns without worrying about escalating costs.

Personalization and Workflow Automation

One of Jazon’s standout features is its adaptability. Thanks to its low-code framework, businesses - regardless of their technical expertise - can customize workflows to fit their specific industries and sales processes. Its scalable knowledge base is another highlight, ranging from 100MB for the Community plan to 120GB for Enterprise users. This allows teams to create highly personalized outreach strategies using their own business data.

Pricing

Lyzr offers a clear, tiered pricing model with both monthly and annual payment options (annual plans include two free months) [1]. The plans cater to a variety of business needs:

As noted by Sales30Conf Blog, "Jazon's transparent pricing model supports unlimited campaigns, ensuring scalability without runaway costs."

The Community plan is a great starting point for individuals or small teams experimenting with AI agents. Meanwhile, the Pro and Teams plans offer more advanced tools for growing businesses. For enterprises with complex needs, the Enterprise and On-premise plans provide extensive customization options, enhanced support, and robust data privacy features. To help businesses assess its value, Lyzr also offers a free three-month pilot program, allowing teams to test Jazon within their sales workflows.

Next, we’ll dive into a comparison of platform strengths and weaknesses to help you make the best choice.

4. Apollo

Apollo is a sales intelligence platform designed to help businesses scale their outreach efforts. It combines a vast B2B database with automation tools to simplify and enhance the sales process.

AI-Driven Lead Generation

Apollo's lead generation tools rely on its extensive database of companies and contacts. Using AI and advanced filters, it quickly identifies high-potential prospects. The platform also incorporates behavioral and technographic insights to zero in on businesses actively exploring new solutions.

One standout feature is its AI-powered lead scoring, which evaluates signals like company growth, recent funding rounds, and changes in technology stacks. This scoring system prioritizes leads with the highest likelihood of conversion, setting the foundation for an effective outreach strategy across multiple channels.

Multi-Channel Outreach

Apollo shines in managing multi-channel sales efforts. It enables teams to coordinate outreach across email, phone, LinkedIn, and other platforms. The sequence builder, equipped with conditional logic, allows workflows to adjust automatically based on how prospects engage. Integrated dialing tools make it easy to shift from digital outreach to live conversations while keeping all interactions connected and contextual.

Personalization and Workflow Automation

Apollo uses AI to personalize messages based on details like prospect data, company information, and behavioral patterns. Follow-ups are automated but retain a personal touch, making communication feel genuine and relevant.

The platform also streamlines workflows by automatically updating CRM records, assigning leads based on criteria like territory or expertise, and triggering follow-up actions. These features ensure no lead slips through the cracks. With flexible pricing options, Apollo caters to businesses of all sizes.

Pricing

Apollo offers a tiered pricing structure to suit different business needs. It provides a freemium plan with essential prospecting tools and paid plans that include advanced features like detailed analytics, enhanced sequences, and team management. Discounts are typically available for annual subscriptions, and custom enterprise plans are offered for businesses with larger-scale requirements.

5. HubSpot Sales Hub

HubSpot Sales Hub is a CRM platform designed to handle the entire sales process, combining sales automation and AI tools. From managing contacts to leveraging predictive analytics, it streamlines sales operations.

AI-Driven Lead Generation

The Enterprise tier of HubSpot Sales Hub uses predictive lead scoring to rank contacts automatically. This scoring is based on historical data, engagement patterns, and insights about the company, helping sales teams prioritize leads effectively.

Another standout AI feature at the Enterprise level is conversation intelligence. This tool transcribes sales calls and analyzes them to pinpoint key topics, assess sentiment, and highlight coaching opportunities for team improvement.

Multi-Channel Outreach

HubSpot Sales Hub simplifies outreach by integrating email, phone, and social media into one platform. Automated email sequences can trigger follow-ups based on prospect behavior. For instance, if a prospect opens an email but doesn’t respond, the system can automatically schedule a follow-up call.

Professional and Enterprise users also gain access to 1:1 video messaging, enabling sales reps to send personalized videos directly to prospects. This feature offers a dynamic alternative to traditional text-based communication, making outreach more engaging.

Personalization and Workflow Automation

HubSpot offers scalable automation across its tiers. The Professional tier supports up to 300 workflows, while the Enterprise tier allows for 1,000. These workflows handle tasks like auto-assigning leads, triggering follow-ups, and updating deal stages.

Sales teams can also benefit from sales playbooks, which provide guided scripts, and tools like automated lead rotation and custom deal stages, ensuring smoother team collaboration and performance.

Pricing

HubSpot Sales Hub is available in four pricing tiers:

The pricing is seat-based, with annual commitments required for most paid plans. Onboarding fees for the Professional and Enterprise tiers - $1,500 and $3,500 respectively - cover setup and training services.

While the free plan offers a solid starting point with basic CRM tools for up to two users, advanced AI-powered features like predictive lead scoring and conversation intelligence are exclusive to the Enterprise tier. This makes it a more substantial investment for businesses aiming to fully leverage AI capabilities in their sales processes.

6. Salesforce Einstein

Salesforce Einstein brings artificial intelligence directly into the Salesforce CRM platform, using machine learning to analyze customer data and provide insights that help sales teams focus on the right opportunities. This integration simplifies lead management and opportunity tracking, aligning perfectly with Salesforce's vision for sales automation.

AI-Driven Lead Management

• Einstein Lead Scoring evaluates prospects based on past interactions and behaviors, helping sales reps zero in on the leads with the highest potential.

• Einstein Opportunity Insights tracks deal progress and communication patterns to flag transactions that might need extra attention. It alerts managers to potential risks, allowing teams to address issues before they escalate.

• Einstein Activity Capture automatically logs emails, calendar events, and interactions, ensuring that the AI has a complete dataset for accurate analysis.

Personalization and Automated Workflows

• Einstein Email Insights provides recommendations for the best times to send emails and suggests messaging strategies to boost engagement. These insights are based on past communication patterns, helping teams fine-tune their outreach.

• Process and Flow Builders allow users to design custom workflows without needing to write code. These tools automate repetitive tasks like lead assignments, opportunity updates, and follow-up reminders based on customer actions.

• Einstein Forecasting uses machine learning to predict revenue trends by analyzing historical data and current pipeline performance. This gives sales managers a clearer view of what lies ahead.

Pricing

Salesforce Einstein is part of the larger Salesforce subscription suite. Since pricing and availability for specific Einstein features can vary, businesses should reach out to Salesforce directly for the latest details on costs and licensing options.

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7. Salesloft

Salesloft is a sales engagement platform designed to combine AI-driven insights with multi-channel outreach tools. It empowers sales teams to streamline communication across email, phone, and social media while using artificial intelligence to fine-tune timing, messaging, and lead prioritization. Below, we’ll break down how its features support efficient and personalized sales efforts.

Multi-channel Outreach

Salesloft’s Cadence feature helps sales teams create structured workflows that integrate multiple communication channels, like email, phone calls, LinkedIn messages, and more. These sequences are designed to keep outreach organized and consistent. If a prospect responds, the automated workflow pauses, ensuring no lead is left behind and interactions remain personal.

The built-in Dialer works seamlessly with these cadences, queuing up calls and providing real-time context - such as notes from previous calls or recent email activity. This ensures every interaction builds on the last. Additionally, social selling tools enable reps to connect with and engage prospects directly on LinkedIn, boosting overall interaction quality.

AI-Enhanced Lead Prioritization and Conversation Insights

Salesloft leverages AI to help sales teams focus their efforts on the right prospects. By analyzing past interactions and engagement trends, the platform suggests which leads are most likely to require immediate attention.

It also offers conversation intelligence tools that record and analyze sales calls. These insights give managers the ability to spot coaching opportunities and refine team strategies based on real call data.

Personalization and Workflow Automation

Salesloft simplifies personalization with its Dynamic Fields feature, which automatically incorporates prospect-specific details into email templates - going beyond just adding names.

The platform also includes A/B testing tools, allowing teams to experiment with different email subject lines, call scripts, and messaging styles to uncover what resonates best with their audience.

Pricing

Salesloft operates on a subscription-based pricing model. For specific pricing details and volume discounts, reach out directly to Salesloft’s sales team.

8. Lindy

Lindy is an AI-powered automation platform designed to help sales teams build custom workflows without needing technical expertise. Its focus lies in creating smart agents that handle a range of sales tasks, from qualifying leads to managing multi-channel outreach. The platform uses a tiered, credit-based pricing model that adjusts based on usage.

AI-driven Lead Generation

Lindy’s AI agents simplify lead management by qualifying, scoring, and engaging prospects across multiple channels. The Free plan includes a 1 million-character knowledge base, while the Pro and Business plans expand this to 20 million and 50 million characters, respectively.

These agents analyze prospect data, scoring leads based on engagement and pre-set qualification criteria. This helps sales teams zero in on the most promising prospects, boosting efficiency and conversion potential.

Multi-channel Outreach

Lindy supports outreach across email, phone, and social media. On the Pro plan, teams can make up to 30 phone calls per month (one call at a time) in English. The Business plan, however, offers unlimited calls in over 30 languages with no concurrency limits. The agents also optimize outreach timing across channels, and with integrations to over 4,000 tools, Lindy seamlessly fits into existing sales workflows.

Personalization and Workflow Automation

Lindy allows teams to create tailored automation sequences that adjust based on a prospect’s behavior. Paid plans unlock unlimited agents and tasks, while the credit-based system ensures resources are allocated based on the value of each action.

Pricing

Lindy’s pricing structure is designed to fit businesses of all sizes, offering flexibility and scalability:

• Free Plan: $0/month
  Includes 400 credits, up to 40 tasks, a 1 million-character knowledge base, and access to over 100 integrations.

• Pro Plan: $49.99/month
  Comes with 5,000 credits, up to 50,000 tasks, 30 phone calls per month (one concurrent call), a 20 million-character knowledge base, and access to over 4,000 integrations. Phone calls are limited to English.

• Business Plan: $199.99/month
  Starts with 20,000 credits, offers unlimited phone calls with no concurrency limits, supports over 30 languages for calls, and includes a 50 million-character knowledge base.

• Enterprise Plan: Custom pricing
  Includes unlimited credits, everything in the Business plan, priority support, a dedicated AI engineer, custom agent implementation, AI agent training, and performance audits.

For teams that exceed their monthly credit allocation, additional credits can be purchased at $10 per 1,000 credits for the Pro and Business plans. Lindy operates on a flexible, no-contract, month-to-month billing system, making it easy for businesses to try the platform without long-term commitments.

9. Cognism

Cognism is a sales intelligence platform designed to help sales teams identify high-quality prospects using AI and verified B2B data. The platform prioritizes data accuracy and compliance, offering reliable contact information alongside tools that simplify and accelerate the sales development process.

AI-Powered Lead Generation

Cognism leverages AI to analyze buyer intent signals and track digital behaviors, helping pinpoint companies that are ready to make a purchase. Its lookalike prospecting feature evaluates existing customer profiles and identifies similar companies and contacts based on factors like industry, company size, and behavioral trends.

Multi-Channel Outreach Made Simple

The platform enables outreach across multiple channels, including email, phone, and LinkedIn, by providing accurate contact information for each method. It integrates seamlessly with sales engagement tools to import verified contacts and even offers a mobile app, ensuring access to data wherever sales teams are working.

Personalization and Automated Workflows

Cognism equips users with detailed company and contact insights to craft highly personalized outreach. Features like real-time updates on company news or leadership changes help sales teams tailor their communication. Additionally, its automated data enrichment keeps records up-to-date, saving time on manual tasks and ensuring compliance with data privacy regulations.

Pricing Structure

Cognism uses a flexible, tiered credit-based pricing model to meet the needs of different businesses. Basic plans provide essential access to company and contact data, while higher tiers include advanced features like AI-driven insights, enhanced data enrichment, and expanded integration options. Credits are consumed based on the type of data accessed, allowing teams to manage their budgets effectively. For precise pricing details, it’s best to contact Cognism directly.

10. Regie.ai

Regie.ai is an AI-driven platform designed to simplify sales engagement by automating tasks and generating personalized content. It focuses on helping sales teams create scalable outreach through its sequence management capabilities.

While specifics about features like lead qualification, multi-channel outreach, workflow automation, and pricing aren't provided, this overview sets the stage for a deeper look at the platform's strengths and areas for improvement.

Platform Comparison: Strengths and Weaknesses

When choosing an AI SDR tool, it's essential to weigh its strengths against its limitations. Below, you'll find a quick comparison of AI SDR Shop alongside key factors to consider when evaluating platforms.

Key Factors to Evaluate AI SDR Platforms

These are some critical aspects to keep in mind as you assess AI SDR tools. Specific examples can be found in the detailed sections above.

• Budget Considerations: Pricing varies significantly. Some enterprise tools come with hefty costs, while AI SDR Shop offers free access to its directory.

• Implementation Complexity: Ease of setup differs. AI SDR Shop provides instant access to its directory without requiring complex configurations, whereas other platforms may involve more intricate setup processes.

• Data Quality and Compliance: Reliable, up-to-date information is non-negotiable. AI SDR Shop ensures quality-controlled agent profiles, but it’s always wise to verify data accuracy and compliance directly with providers.

• Integration Capabilities: The ability to integrate seamlessly with your CRM and workflows is crucial. AI SDR Shop helps you identify tools with strong integration features that suit your team’s needs.

• AI Sophistication: The depth and focus of AI features can vary. While some platforms prioritize advanced automation, AI SDR Shop focuses on providing verified information to streamline your evaluation process.

• Scalability: If your business is growing, ensure the platform can scale with you. AI SDR Shop offers free and comprehensive access to profiles, but other platforms may have scalability options that require further investigation.

• Support and Training: Quality support and training can make or break your experience. AI SDR Shop includes a well-maintained directory and a dedicated support team. Be sure to review the support and training resources available with other platforms.

Final Recommendations

Choose an AI SDR platform that aligns with your specific business needs and sales goals. Look for solutions that offer tools like advanced automation, seamless integrations, or access to verified data - whatever best complements your workflow and priorities.

The right features often depend on your business stage. For startups, user-friendly CRM systems and basic options can be a great starting point. Mid-sized companies might benefit more from strong automation capabilities and tools for managing sales sequences efficiently. Larger enterprises often require platforms with extensive customization and smooth system integration. If data accuracy is a priority, opt for platforms that provide compliant and verified contact information. Meanwhile, teams experimenting with cutting-edge sales strategies may want to consider platforms with specialized or emerging AI agents. By focusing on what matters most to your business, you can make a well-informed decision.

Take advantage of the free AI SDR Shop directory. With over 50 AI-powered SDR agents, it provides detailed profiles and integration details, making comparisons quick and easy. Once you've narrowed down your options, test the platforms through demos or pilot programs to ensure they fit seamlessly into your workflows.

FAQs

What features should I prioritize when choosing an AI SDR platform for my business?

When choosing an AI SDR platform, it's important to prioritize features that align with your business needs and make your sales process more efficient. Here are some key features to consider:

• CRM integration: Make sure the platform works smoothly with your current CRM system to keep data flowing without interruptions.

• AI-powered personalization: Look for tools that craft outreach messages tailored to each prospect, helping boost engagement.

• Automation tools: Pick a platform that handles repetitive tasks like follow-ups, scheduling, and data entry, freeing up your team’s time.

• High-quality leads: Confirm the platform delivers accurate, high-value leads to improve your chances of conversion.

• Customizable features: Choose a solution that can be adjusted to fit your specific business processes and workflows. By focusing on these features, you’ll be better equipped to optimize your sales development process and achieve results that align with your goals.

What is the typical pricing for AI SDR platforms, and what factors should I consider when planning a budget?

AI SDR platforms typically range in price from $1,000 to $5,000 per month, offering a more affordable option compared to hiring human SDRs, who can cost about $60,000 annually. When planning your budget, it’s important to evaluate the platform’s features, how well it can grow with your business, and any extra expenses, like integrations or premium upgrades. Equally important is analyzing the potential return on investment (ROI). Many AI tools are designed to enhance productivity and simplify sales processes, allowing you to achieve better outcomes at a much lower cost than traditional methods. Focus on platforms that fit your specific business requirements and align with your long-term sales objectives.

How do AI SDR platforms improve lead generation and sales outreach for B2B teams?

AI SDR platforms are changing the game for B2B lead generation and sales outreach by automating tasks that typically eat up a lot of time. Think prospecting, creating personalized messages, and scoring leads - these tools handle it all. Using AI-powered insights, they pinpoint the most promising leads, design custom outreach campaigns, and manage communication across multiple channels with ease. By simplifying workflows and delivering in-depth data analysis, these platforms allow sales teams to connect with more prospects quickly and accurately. The result? Better-quality leads, higher conversion rates, and smarter use of resources - all of which help businesses hit their sales targets more efficiently.